Social change is generated primarily by private initiatives, big and small, that offer community-based solutions to social, civic and environmental challenges. However, in Greece, these initiatives usually struggle to find engaging ways to communicate their work and vision to their target audience, which limits their reach and impact severely. Drastic Awareness Campaigns is a series of awareness campaigns with a creative, community-based approach to the promotion of social causes, experimenting with new ways of generating engagement.
The goal is to develop and implement a disruptive campaign on driving behavior. In partnership with the Road Safety Institute “Panos Mylonas” (RSI), as well as local grass-roots
initiatives and communities active in the fields of civic engagement, accessibility and pedestrian rights, along with the valuable input of the creative industry, this project aims to develop a set of awareness experiments and put their impact to the test on the streets of Thessaloniki. The campaigns will focus on 3 archetypes of driving behavior, typical examples that summarize the wrong attitude of Greeks towards driving, one that doesn’t just make our roads unsafe; it makes our cities often feel unlivable.

Civic Visionaries is a project that aims to promote a change in civic attitudes, through creative cross-media awareness campaigns. Counterbalancing the lack of imagination in our sparse civic education, Civic Visionaries employs innovative forms of visual storytelling like flash mob, virtual reality, 3D projection mapping, online video, 3D street art, and interactive online content, to alert and educate in new engaging ways. Ways that loudly address the problems that make our cities feel inhospitable, but at the same time empower the people and groups who lead the way in solving them.