Myrto is an Athenian who lives in Thessaloniki, a city she chose to move to for its livability. She has been working as an audiovisual producer and filmmaker for over 16 years, with most of her focus on civic engagement, sustainability, and social innovation. She has a BSc in Communications & Society (Leicester University, UK), an MA in Documentary Filmmaking (University of Pompeu Fabra, ES) and a Diploma in Digital Filmmaking (NYU SCPS).
Believing with (an absurd?) certainty that Greek cities can become sustainable, in 2012 she founded City of Errors in Athens; initially a bottom-up initiative, it soon turned into a social enterprise, spreading civic awareness through new media such as the cross-media platform Life in A City Full of Errors.
In 2019 Myrto created Drastic, a media company based in Thessaloniki and joined the START fellowship program to develop Civic Visionaries; a project utilizing innovative forms of visual storytelling (including: VR, online video, 3D street art, and interactive online content) to educate responsible citizens in drastically engaging ways. Her ultimate goal is to alter the way Greeks use and abuse public space through innovative new media campaigns that harness the potential of disruptive marketing in the cause of social responsibility.