Kassiani Alexandra Kafetsi was born in Athens in 1989. She graduated with a bachelor’s degree in Marketing from the Technological Educational Institution of Athens in 2014. Her strong interest in culture and its social impact led her to continue her studies and obtain a master’s de- gree in Cultural Management from the University Carlos III of Madrid. She has participated in several cultural projects and activities, especially during her post graduate stud- ies. Among them, the most remarkable are: the festival POETAS, a meeting point for editorials and music bands from all over the world and the “Activism in the Digital Age” event, on the Google Campus of Madrid.