re<>direct is a six-person team who wish to point up the issue of rejected food and waste general form. Our purpose is to find ways to recover good quality products that end up in the landfills. One simple observation lies behind our initiative: Every night, a huge amount of fresh meals and raw products are making their way from the shop windows directly to the retailers garbage bins. Between these two stages, there is a need for a third one.

The solution we propose is to ‘utilize’ all these perfectly good products through the creation of a redistribution network. re<>direct attempts to raise the food waste issue to a matter of a great importance for every, through actions that are open to all social groups, from people who have no daily access to food, to those who consciously choose to support the second life-cycle of ‘rescued’ products. The team’s idea consists in bringing together two elements, which are intertwined by nature: environment and society.

We wish to communicate the food waste issue to a wide and diverse public, while turning waste into the building block, with which we collectively create a better urban future.

“gemüse yourself!” is a food rescue project that we implemented together with the Drop In team inside the RAW area. The concept is a double portable cabin that serves as a food-sharing spot containing a fridge and a bread shelf, filled daily with rescued products from our neighborhood’s mini markets and bakeries, where everyone can come by and take what s/he needs. We became partners of Foodsharing.de, the platform that serves as a mapping for all food-sharing spots in the city. At the end of the construction process, we had an opening party at the RAW with finger food made from rescued products. During our opening event, we also had the opportunity to witness two deliveries from foodsavers. With the structure that we created, we aimed to offer a place where Berliners can act as food-sharing heroes and conscious consumers directly in the heart of the city.